Influencer engagement is one of the most widely-used tactics in marketing these days, practiced by almost everyone, from PRs to SEOs, social marketers to (gulp) spammers.
But that doesn’t mean that everyone is doing it right.
Going by the thoughts shared by digital influencers Vuelio has interviewed over the past five years, a large number of comms people continue to make mistakes with such engagement.
This is largely because the very rules of engagement have changed, and continue to do so in pace with the spiralling growth of digital media technologies and tools. So what are the new rules of the digital game? Is the press release really dead? How should you talk to these new influencers, and what are the ideas most likely to engage them?
To help understand what is expected of marketers, we’ve collated the most relevant thoughts and opinions from some of the biggest digital influencers to have appeared on the Vuelio blog in recent months.
Our latest tipsheet, The Seven Pillars of Communications Wisdom, will put you firmly in the “keeping-up” bracket. In a seven-step process brimming with advice and tips from some of the UK’s most powerful digital influencers, it’s a sureshot way to a wiser communications strategy.