When it came to breaking news on a big-budgeted campaign, Burberry, the iconic British fashion house, ditched glossy magazines and surpassed social media giants for Instagram. With the help of a single picture, the photo-sharing platform revealed that supermodels Kate Moss and Cara Delevingne were the faces of their new fragrance. The post reportedly received nearly 10 times the likes that the Facebook post received and over 100 times the Likes that it received on Twitter by way of retweets and favourites.
Like Burberry, many other brands are betting big on the audio and visual capabilities of so-called rich media platforms such as Instagram, YouTube, Pinterest and SlideShare to help show and tell their story.
According to research, visual media offer people a better experience in an era of portable digital media. People remember the tone of voice or the emotion aroused by a well-crafted visual. They share rich media much more frequently because they enjoy the content, and they want their friends and family on their network to enjoy it too.
The rise of rich media platforms throws light on the evolving social networking landscape, now enhanced by video, audio and images. It is for this reason that today’s social media marketing and PR strategies should include strong audio and visual communications to attract audiences and influence consumer behaviour to impact business goals. Visual media networks like Pinterest, Instagram, YouTube and SlideShare have become more important for PR practitioners. These major social networks offer a richer media experience than predecessors such as Facebook, Twitter and LinkedIn.
With Cision’s latest white paper, Show & Tell: How to Use Visual Social Media Networks for PR, you will see how to meet the challenge of creating social media marketing strategies and rich media for dynamic content channels.
Get the guide to discover:
- how top brands use Pinterest, Instagram, YouTube and SlideShare
- how to get take advantage of the PR opportunities presented by these networks
- best practices for producing targeted content on rich media and engaging with key audiences.via these platforms
Read the complimentary white paper now to leverage the strengths of visual platforms such as Pinterest, Instagram, YouTube and SlideShare—whether you’re looking to boost a B2C or B2B social media marketing or your overall PR strategy.