A Luxury Travel Blog will feature in this week’s Media Updates. It recently came second in Cision’s Top 10 UK Travel and Tourism Blogs. Author Paul Johnson spoke to Cision about having a leading luxury travel blog, glaciology and working with PR.
Why should people read your blog?
It’s entertaining, interesting and regularly updated, and one of the leading blogs for luxury travel. It was voted one of the world’s best travel blogs by The Daily Telegraph and ‘best for luxury’.
What makes your blog different?
The high quality and depth of content. We publish posts on a daily basis and have more than 300 contributors, each of them experts in their particular area within the luxury travel industry. Our reach is also much greater than that of most travel blogs.
What’s your favourite blog and why?
For combining two of my hobbies – travel and photography – I enjoy Stuck In Customs. It’s one of those sites you visit and come away thinking, ‘I wish my photography was as good as that’.
What advice would you give to someone who wants to start a blog?
Find a niche (very important) and only enter into it if you’re fully committed and prepared to put the hours in for a prolonged period of time. The rewards are unlikely to come straight away so you really need to persevere and be in it for the long haul. If it’s a travel blog, we’ve put together some advice here which might be of help:
Is there anywhere you would still like to travel to?
New Zealand, Thailand and Santorini.
How does a good PR work with you?
When PR companies contact me, they are referred to some documentation that outlines many different ways in which they can work with me. A good PR company (sadly they are in a minority) will read and digest this carefully, and pitch accordingly.
What do PRs do that’s bad?
They don’t read it, and think those guidelines are for other PR companies and not them. I’ve actually done a post on this very subject so it might make for helpful reading: 7 top tips for travel PR companies pitching to bloggers.
Do you have any surprising hobbies or interests?
I’m not sure they’re surprising but I enjoy chess, photography and marathon running (in order of ability!). I’m interested in travel (obviously) and my PhD was in glaciology.