SurveyMe will be featured in next week’s Media Updates. Nicola Evans, one of two authors of the blog, spoke to Cision about business growth, good blogs and her Liverpool FC season ticket. The blog can be found on Twitter @Survey__Me.
Why should people read your blog?
The SurveyMe Blog is ideal for anyone in business, in any industry, in any country. At SurveyMe we focus on helping people understand why asking, listening and actioning feedback, either from customers or employees, can help business growth. We firmly believe that with the increase of ‘the mobile business’ organisations need to look at creative ways to engage with customers, get their feedback and then reward them for their useful business insight.
You should also know that our blog is written by one of our two founding owners, Lee or Nicola, each week.
What makes your blog different?
Our blog is different because we give practical advice based on our personal international experiences. Although we have a ‘SurveyMe’ app, we are truly passionate that for businesses to grow they need to listen and take action on what their customers tell them they do/don’t value regardless of if they use our software or not. We want to help all industries to improve their overall customer experience whilst giving the business that all important ‘Point of Experience’ feedback, which is the future.
What’s your favourite blog and why?
Together we follow so many good blogs, some technical like TechCrunch and Mashable, some are more specific to our market like CustomerThink and Business2Community, and then there are business leaders like Jay Abraham and Spike Humer to name just a few.
What advice would you give to someone who wants to start a blog?
The thought of starting a blog is actually the biggest hurdle but once you take the plunge setting the blog up is easy. There are so many great platforms offering free options so you can dip your toe into blogging without any costs. So bite the bullet, start using a free plan and take it from there.
However you need to make a decision early on how big a commitment you want to make this because you need to be consistent with how often you are going to blog.
How does a good PR work with you?
Previously I held roles in organisations where I was responsible for marketing and PR for products or services, so I know how challenging it can be. I think that the best PR comes from collaboration between all parties; everyone needs to know what is going on, both good and bad, so we are all on the same page to the external world. This collaboration also leads to more creativity and sometimes crazy ideas!
What do PRs do that’s bad?
PR organisations have a tough job because clients always want more/better coverage for their money! The worst type of PR is when the individuals are out of touch with the market their clients work in, they simple cannot offer value to their clients.
Do you have any surprising hobbies or interests?
Probably most surprising is that I am a season ticket holder for Liverpool FC and have been a supporter since I was 9 years old. That is all down to my dad!