Taylor Herring was the big winner at the PRWeek Awards 2018, scooping six awards and being highly commended for a further three. Hot on its heels were 90TEN and The Romans, who both picked up three – the latter winning the Vuelio-sponsored Best Influencer Marketing Campaign for its work with Gordon’s Gin.
The PRWeek Awards presented 33 prizes in total, split across Campaigns of the Year (techniques), Campaigns of the Year (sectors), People & Agencies and the Gold Awards. It also inducted Jackie Cooper, global creative chair at Edelman and co-founder of former agency JCPR, into its Hall of Fame. Shockingly, Jackie is the first woman to be inducted.
The biggest prizes of the night were the Gold Awards, rewarding the best agencies and in-house team. Charity Shelter picked up best in-house for ‘building an important legacy of influence and change’, and the three best agencies of 2018 were named as Manifest (small), 90TEN (medium) and FleishmanHillard Fishburn (large).
But the agency on everyone’s lips was Taylor Herring, which continues to be at the forefront of headline grabbing PR – campaigns that capture everyone’s imagination and go viral.
— Taylor Herring (@TaylorHerringUK) October 17, 2018
We spoke to the agency’s co-founder James Herring back in June to find out what it takes to win PR Awards and he told us that it was all about creativity and ‘creating a work culture that thrives on bold and brave ideas’.
He also told us that good work delivers more clients’, and ‘If you do a campaign that does well, the phone rings off the hook for the next week because people will want to reach the people who did it’.
So, if you’re trying to get through to Taylor Herring this week (or next), don’t be surprised if the line is busy – good work delivers more clients and six awards will keep them busy for a very long time.
Congratulations to all the winners on the night, as well as the finalists – if the Awards show one thing, it’s that the industry is in rude health.