“For perhaps as long as there has been the profession of public relations, there has been tension from the journalists served by this industry. I often see journalists complaining, frequently on Twitter, about poor approaches from PRs.
While there are hundreds of guides out there for how to handle media relations, I’m still surprised that the profession continues to fail on two universal “don’ts” that every PR should know enough to avoid.”
“With Anna Dello Russo working with H&M, the Sartorialist’s Scott Schuman on his second book and Bryan Boy a judge of America’s Next Top Model, no one needs telling that bloggers are now seriously influential. And they are turning that influence into cold hard cash.”
Four simple actions that will help you get the most of Google+ by @DavidMoth via Econsultancy
“Think how much of your traffic comes from search. Don’t you want to do everything you can to ensure that you maintain and improve your search rankings?
We’ve previously looked at how G+ and +1s impact SEO performance, and while there doesn’t yet appear to be a direct correlation between the two, there is evidence to suggest that sites with strong social profiles experience a strong uplift in organic traffic.”
“It will now publish Fifty Shades of Grey and Dostoyevsky’s The Brothers Karamazov; Pippa Middleton’s recipe and craft book and Nigella Lawson’s latest cookbook. Penguin, the most famous name in British publishing, has confirmed its merger with the German-owned Random House, creating the biggest book publisher seen, accounting for about one in four of all books sold.”
“We know that it’s nothing new and that brands, companies and charities have been doing it for years.
But this week the great and good of marketing, advertising and digital (from both sides of the Atlantic) agreed that content marketing has become a discipline in its own right.
In fact the number of search queries for the term ‘content marketing’ has more than doubled in the past two years according to an Econsultancy survey.”
“Many people have the misconception that social media relationships are inherently shallow and short-lived. This need not be the case, however. There are a number of ways of building lasting social media relationships. The key is to remember that at the other end is a real person.”
“It is essential to carry out a social media audit, be it at the start of a campaign, or for a new pitch prospect, or even a regular quarterly “MOT” of your own social media programmes. This should stand aside from the regular monthly key performance indicator (KPI) reports that campaign managers should run and it helps if someone neutral and unconnected with the programme conducts it to avoid any misrepresentation of the data and to add new ideas.”