My weekly pick of comms news curated via @CisionUK.
“Sir Martin Sorrell’s Group M estimates that TV and press advertising revenues will fall by more than £350m in the UK during 2012, despite any windfalls generated by Euro 2012 and the London Olympics.”
“Chris Lee owns Planet Content, a digital media, SEO and training firm. He was a reporter for IT Week and other outlets before getting into PR, and also blogs at a few different sites, including beer blog theguestale.com and offbeat travel blog www.eudaimoniac.com.”
“Any journalist will know that part of the newsgathering process is reading work by other reporters and bloggers with the same beat.
The past few years have seen the creation of some fantastic apps to make the user experience of reading around your subject a highly pleasurable one.”
“With the recent Panda and Penguin updates it’s evident that Google is perfecting the all-mighty algorithm against the heavy influx of ever-changing SEO tactics that are being executed by brands all over the globe.”
“The report, carried out in association with Responsys, looks at the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.
The report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.
Here are a few highlights from the section on integrating display advertising…”