Hackney Weekend was this year’s Big Weekend festival held by BBC Radio 1 at Hackney Marshes in east London. As the London 2012 Olympics are also being held in East London, Radio 1 made this year special. It ran live performances on six different stages with a line up of worldwide artists and DJs.
The following is a social media analysis of the top 5 most mentioned artists who performed at the Hackney Weekend 2012.
Hackney Weekend had 228,618 online mentions in the last two weeks, a majority of which were on Twitter.
As is shown in the conversation cloud below, the top 5 most mentioned artists in relation to the Hackney Weekend are Rihanna, Jay-Z, Kanye West, Nicki Minaj and Westwood. Jay-Z came out on top in this social media battle with a staggering 26,740 mentions and Rihanna came a close second with 25,981 mentions. With nearly 20,000 fewer mentions the remaining three were a long way behind; Kanye West had 6,593 mentions, Nicki Minaj 6,036 and Westwood came fifth with a total of 1,214 mentions.