Following the commencement of COP27 in November 2022, a report by the Office of Health Economics (OHE) declared that immediate action must be taken by health organisations to secure the era of green pharmaceuticals. Europe, Australasia and ...

When it comes to measuring your PR performance, numbers alone can – for better or worse – easily distort the real picture. For example, Share of Voice is always one of the first metrics Vuelio ...

On 11 November 2022, international crypto-exchange platform FTX filed for Chapter 11 bankruptcy protection in the US. The company owes an estimated $3bn to more than one million creditors, a debt that international newspapers are ...

Since the start of the World Cup on 20 November, FIFA’s seven official partners have faced extensive backlash over decisions to support the event from politicians, public figures and the press. This critique follows a ...

In response to Covid-19 lockdown and inflation over the past three years, second homes have become a go-to option for millions of Brits as a tool to secure both leisure and financial stability. With such ...

When you are planning your PR budget, insights can be a valuable tool to help you make informed financial decisions. It is important to think about budget across all areas of public relations and insights ...

Back in July, Ofgem began releasing a variety of statements to the press demanding that energy companies do more to help struggling customers. As a result, independent and national suppliers began customising their support to ...

Following an extensive period of negotiation, Elon Musk confirmed his $44bn acquisition of Twitter last Friday. As Musk has a pre-existing reputation of creating online controversy, both politicians and public figures have expressed their concerns ...

Between the pandemic and increase in energy prices, scarcity is a familiar feeling for the UK’s independent pubs and restaurants. As a result of such consumer limitations, food delivery has been at a record-high across ...

Over the past few years, the value of studying humanities has received extensive criticism across the media and in parliament. The argument has remained largely the same: they fail to produce jobs, lack economic benefit ...

Triggered by events like the murder of Sir David Amess and death of Archie Battersbee, the core of the Online Safety Bill (OSB) is to prevent further ‘harms’ to the British public through regulations and ...

In the six weeks running up to the Conservative leadership election, world leaders and international new outlets provided a heightened commentary on the state of UK politics. While optimism towards Liz Truss’s election differs greatly ...

When reporting on earned media performance, volume of coverage is often the first metric PR practitioners explore. However, the figures alone can provide a distorted view of real performance – which is where insights come ...

Almost 400 individual journalists across 25 news media outlets in the UK rushed to report on Rishi Sunak’s 2021 Spring Budget in just two days. While many of the articles focused on the specific announcements ...

One of the questions our clients often ask us is how to calculate the value of editorial coverage. In the past, the accepted measure was Advertising Value Equivalent (AVE) but this is now held in ...

The Economist has launched a daily 20-minute global current affairs podcast called ‘The Intelligence’. The new show has been created by host Jason Palmer, co-editor of Economist Espresso, alongside a team of eight newly hired ...

The CIPR artificial intelligence (AI) panel has published an initial list of 95 tools that are helping to make PRs work smarter. Is anything missing? The AI panel was founded in February to explore the ...

Another Budget has been and gone. This time, the Chancellor announced new funding for the NHS, reform of Universal Credit and the scrapping of Stamp Duty against the backdrop of very gloomy economic figures from ...

Events are a big part of a PR pro’s life, both as a host and as an attendee. But how can you ensure you’re going to get the most out of an event? Whether it’s ...

The BBC has announced plans to overhaul its Children’s programming to tackle competition from the internet. Investing an additional £34m across the next three years, the budget for children’s programming will rise to £124.4m by ...