Gen Z: Ethically-led consumers, unmoved by traditional methods of influence, with super-short attention spans. Are these accurate summaries of the age-group or media-driven stereotypes? In our latest Vuelio webinar, ‘How to build authentic connections with ...

In response to Covid-19 lockdown and inflation over the past three years, second homes have become a go-to option for millions of Brits as a tool to secure both leisure and financial stability. With such ...

Measuring the impact of your story across every platform you use to share it is a key part of determining traction with journalists, influencers and their audiences – media monitoring is how to do it. ...

Research from Google Trends, in partnership with Schema and Axios, has found that the average ‘big’ news story lasts for around seven days before the public moves on to the next crisis. The study, based ...

The most tedious part of any media marketing campaign is arguably the most crucial part—analytics. Sitting in front of the computer crunching numbers definitely isn’t for everyone. But think about it: without properly tracking your ...

The challengers to the Iron Throne are now in full combat mode as Game of Thrones Season 7 started this week. But the burning question on everyone’s lips is, ‘what PR tools would benefit the ...

Want to kick-start 2017 with a product that will make all the difference to your PR? Join us on January 31st at 11am to learn about the software most successful PRs use to get their story heard by key influencers and ...

Have you ever wondered what would make someone unfollow you? Recent research conducted by US media software company BuzzStream and Fractl has provided some much-needed answers to this probing question, shedding light on the reasons ...