Research from Google Trends, in partnership with Schema and Axios, has found that the average ‘big’ news story lasts for around seven days before the public moves on to the next crisis. The study, based ...

The most tedious part of any media marketing campaign is arguably the most crucial part—analytics. Sitting in front of the computer crunching numbers definitely isn’t for everyone. But think about it: without properly tracking your ...

The challengers to the Iron Throne are now in full combat mode as Game of Thrones Season 7 started this week. But the burning question on everyone’s lips is, ‘what PR tools would benefit the ...

Want to kick-start 2017 with a product that will make all the difference to your PR? Join us on January 31st at 11am to learn about the software most successful PRs use to get their story heard by key influencers and ...

Have you ever wondered what would make someone unfollow you? Recent research conducted by US media software company BuzzStream and Fractl has provided some much-needed answers to this probing question, shedding light on the reasons ...