When a crisis is emerging and time is scarce, staying silent can feel like the easy option — yet recent research by the Vuelio Insights team shows that shutting down communications altogether can do much ...

Alongside a prolonged increase in coverage related to industrial action, train companies have been generating more national coverage in other topics too — year on year since the end of COVID-19 lockdown. National events and ...

Following the rise of ChatGPT, Metaverse and NFTs, the ways in which publishers engage with AI and other tech innovation has rapidly evolved over the past few years. While profit and data preservation are some ...

The causes of the energy crisis have been an international debate for almost a year, though gas and electricity suppliers are often first in line to carry the weight of public outrage – which was ...

At the start of what appears to be a long road ahead, the extent to which the energy crisis is being caused by net-zero policies has been highly debated across news and social media platforms ...

When so much of your workload is fixated on promoting the next item on the agenda, it often feels like there is no time to stop and track the performance of your work. When your ...

Following the commencement of COP27 in November 2022, a report by the Office of Health Economics (OHE) declared that immediate action must be taken by health organisations to secure the era of green pharmaceuticals. Europe, Australasia and ...

When it comes to measuring your PR performance, numbers alone can – for better or worse – easily distort the real picture. For example, Share of Voice is always one of the first metrics Vuelio ...

On 11 November 2022, international crypto-exchange platform FTX filed for Chapter 11 bankruptcy protection in the US. The company owes an estimated $3bn to more than one million creditors, a debt that international newspapers are ...

Since the start of the World Cup on 20 November, FIFA’s seven official partners have faced extensive backlash over decisions to support the event from politicians, public figures and the press. This critique follows a ...

In response to Covid-19 lockdown and inflation over the past three years, second homes have become a go-to option for millions of Brits as a tool to secure both leisure and financial stability. With such ...

In effort to support Brits with the cost-of-living crisis, national coverage on how to budget for Christmas has increased by 486% since last year. Alongside this, discussion around ‘side hustles’ is up by 326%, with ...

When you are planning your PR budget, insights can be a valuable tool to help you make informed financial decisions. It is important to think about budget across all areas of public relations and insights ...

Back in July, Ofgem began releasing a variety of statements to the press demanding that energy companies do more to help struggling customers. As a result, independent and national suppliers began customising their support to ...

Following an extensive period of negotiation, Elon Musk confirmed his $44bn acquisition of Twitter last Friday. As Musk has a pre-existing reputation of creating online controversy, both politicians and public figures have expressed their concerns ...

Between the pandemic and increase in energy prices, scarcity is a familiar feeling for the UK’s independent pubs and restaurants. As a result of such consumer limitations, food delivery has been at a record-high across ...

Over the past few years, the value of studying humanities has received extensive criticism across the media and in parliament. The argument has remained largely the same: they fail to produce jobs, lack economic benefit ...

Triggered by events like the murder of Sir David Amess and death of Archie Battersbee, the core of the Online Safety Bill (OSB) is to prevent further ‘harms’ to the British public through regulations and ...

In the six weeks running up to the Conservative leadership election, world leaders and international new outlets provided a heightened commentary on the state of UK politics. While optimism towards Liz Truss’s election differs greatly ...

When reporting on earned media performance, volume of coverage is often the first metric PR practitioners explore. However, the figures alone can provide a distorted view of real performance – which is where insights come ...