This is a guest post by Sarah Evans, senior digital strategist at Bottle. It’s no longer acceptable to say PR has a measurement problem. As an industry we’ve been (fairly) challenged to demonstrate what value ...

The most tedious part of any media marketing campaign is arguably the most crucial part—analytics. Sitting in front of the computer crunching numbers definitely isn’t for everyone. But think about it: without properly tracking your ...

Are you tired of scrambling at the last minute to compile coverage reports and sleepless nights of monitoring your media? Sign up today for our latest webinar, News Monitoring for the Digital PR, so you can learn all ...

For most PRs monitoring online conversations, knowing what your customers are looking for, responding to complaints, or engaging with audiences on social media channels is essential. Here at Vuelio we help thousands of PRs, marketers, ...