My weekly pick of comms news curated via @CisionUK. Happy weekend! Also enjoy what might be the last bit of summer in London this year.
“Brandwatch released its annual customer services index last month. For the index, the leading 40 brands were selected from the shortlist of 92 by the extent to which customer service content about these companies was visible on the social web in the UK from February 1 to May 31 2012.”
“The free app, called Fashion Up, will only be available for iPhone and iPod Touch devices initially. An Android app is planned for later this year.
Fashion Up’s content will include fashion trends, celebrity style features, street style, and fashion and beauty how-to guides as well as exclusive music content.”
“The BBC has moved to allow viewers to download iPlayer content on mobile devices for the first time, meaning that such content can now be taken abroad to be viewed on demand.”
“Many B2B companies do not realize that they already have a treasure trove of data waiting to be analyzed, to provide guidance for a variety of marketing activities, including their social media efforts.”
“StrongMail announced recently the results of a commissioned mobile marketing survey conducted on its behalf by Forrester Consulting in June 2012. Titled “Consumer Perceptions of Mobile Marketing for Strongmail,” 322 general population consumers responded, providing critical insight into the most effective ways brands can reach their audience on mobile devices. The results are eye opening for brands that are currently feeling their way through the world of mobile marketing, and offer definitive feedback about what consumers are willing to accept and the best path towards purchasing. “
“Websites and blogs are to get access to a fresh dose of Twitter as it introduces a new timeline tool that will make it easy for any site to display a timeline of Tweets whether it’s an author’s Tweets alongside their blog, a hashtag about an event like #DNC2012, or a list of competitors at the US Open.”