After sifting through all noise on royal nakedness lately I give you my weekly pick of comms news curated via @CisionUK. Happy Friday!
“Twitter is widely recognised as the driving force behind the real-time news sharing phenomenon we’ve experienced in the last few years.
Many of the earlier adopters of Twitter were able to generate significant followings on the back of their ability to scan the web for evergreen content relevant to their niche in order to share their ‘found’ goodies at times most likely to be clicked.”
Digital advertising does pay, just not for newspapers, yet by Kevin Anderson via Strange Attractor
“Last week, WAN-IFRA said what many of us in digital journalism have known for a while, that we’re losing the battle for attention. They said that digital news audiences lack the same “intensity” of print audiences. Put simply, digital audiences are less loyal and spend less time with each digital news source. WAN-IFRA CEO Christoph Riess has put the problem this way:”
“Everything Everywhere, owner of T-Mobile and Orange, has been given permission to reuse its existing mobile phone spectrum for new, faster 4G networks. In trials for rival operator O2, users got download speeds of up to 100MBPS, and American users routinely report 20MBPS download speeds in commercial deployments. Existing 3G mobile networks struggle to deliver 5MBPS.”
Re-targeting and paid search coming to Facebook. Will you be ready? by Brian Reilly via Econsultancy
“Facebook has been making great strides in further monetizing their platform. With stock prices down and a few recent acquisitions under their belt, it’s becoming increasingly more necessary to build onto the already pre-established advertising capabilities.”
“While many PR clients have opened up their website performance data to their agencies, many PRs still struggle to gain access to data which they overwhelmingly agree would help them create more effective campaigns.”