Here is my weekly pick of comms news curated via @CisionUK.
Five steps for making big data a big deal for your brand by Matt Hollingsworth via Econsultancy
“The volume and complexity of big data that organisations gather across all channels makes it hard for brands to know where to start when trying to implement plans to make the most of this consumer information.
However, if you follow this five-step process, you can reap the rewards…
The phrases ‘structured data’ and ‘unstructured data’ have become buzzwords in marketing circles. As the amount of information consumers produce grows exponentially, brand guardians need to ensure they’re doing more than pay lip service to big data.
But getting to grips with the deluge of details at their fingertips is going to be easier said than done.”
“There are only 41 shopping days left until Christmas. Yes, really. This also means it’s about that time of year that industry movers and shakers get together over a crystal ball. Always keen to get in early, here are my top social media predictions for 2013. I know we’ve said this before, but next year social media will move beyond ‘engagement’. It has to. What else? Well we saw something start to change at Yahoo, under Marissa Mayer, but will that result in a renaissance?”
“Foap offers a 50/50 split for pictures of the are sold. Each picture sells for $10 and users earn each time someone buys their picture.
The startup hopes to use the money to grow its product offering. Foap co-founder, David Los says, “We’re fully focused on growing our market of iPhone images and establishing ourselves as one of the major players in the stock imagery industry.”
“Trust among the British public in the media and politicians has tumbled over the past decade. Statistics released by YouGov suggest ITV, the BBC, the Liberal Democrats and midmarket newspapers such as the Daily Mail are the biggest fallers in terms of overall public trust. ITV leads the way in losing the faith of the public but the BBC is not far behind in terms of lost trust. However, the BBC is also the most trusted today, with ITV second, ahead of broadsheet newspapers. The research, which was commissioned by The Sun, found red top tabloids were least trusted in 2003 and remain so today:”
“The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique relationship”.
“Keith Nation from ORM London says this is because: “They are always on you and they are always on”. American advertising consultant Cindy Gallop said at a recent Guardian marketing summit that: “People turn on their phones all the time to get little pellets of love. They want to see that people want to be in touch with them”.”