The bank holiday weekend is almost here! The weather is looking good for the Notting Hill Carnival-goers but before you head off for the long weekend, take a look at my weekly pick of top comms news stories curated via @CisionUK.
Google Outage: Internet Traffic Plunges 40% via Sky News
Worldwide internet traffic plunged by around 40% as Google services suffered a complete black-out, according to web analytics experts. The tech company said all of its services from Google Search to Gmail to YouTube to Google Drive went down for between one and five minutes on Friday night.
Sharapova to change name to Sugarpova during US Open in sweet marketing deal by John Glenday via The Drum
Russian tennis ace Maria Sharapova is to take the unusual step of changing her surname during the US Open, after striking a marketing deal with a confectionary producer. This will see the star change her surname, temporarily, to ‘Sugarpova’ by asking the Supreme Court of Florida for a ‘quickie’ name change during the two week tournament.
Digital magazines: how popular are they? by @AmiSedghi via the Guardian
Magazine circulation figures based on ABC-audited data published last week may show a surge towards digital editions of popular titles such as GQ and Esquire, but how large a chunk of a magazine’s circulation is down to the copy you download?
At first glance some of the figures in the combined circulation chart by the Professional Publishers Association (PPA) look very promising. Monthly title, BBC History, has recorded an astonishing 693% rise in digital circulation on the year and fashion bible, Vogue, has seen theirs jump up by just over 463%.
Vine Tops 40 Million Users by @sfiegerman via Mashable
Instagram hasn’t hurt Vine’s user growth much, if the latest numbers from the 6-second video sharing app are any indication. Vine revealed in a tweet Tuesday that it now has more than 40 million registered users, up from 13 million users in early June — about six weeks before Instagram launched its own video sharing feature.
While that may sound like impressive user growth, especially when faced with a viable competitor like Instagram, it’s important to note that Vine chose to reveal registered users rather than active users. The latter would give a better indication of how many people are using the app on a daily or monthly basis.
Children to have Linkedin profiles via The BBC News
Linkedin is dropping its minimum age for membership from 18 to 13. Children’s profiles will have default settings making less of their personal information publicly visible, with more prominent links to safety information.
Support requests from child members will also be dealt with separately. The decision comes the day after the social-networking site for professionals launched University Pages, allowing higher education institutions to set up profiles.
How to Stop Bad Press From Ruining Your Online Reputation by @thenextwoods via The Next Web
In the online world, your name is your calling card, your presence, the focal point of the world’s attention on you. If you’re a business, it’s the name that people know (and, if you’re doing things right, love) and the one that keeps you afloat.
But not everyone is nice and friendly, and not everything can always go smoothly, so what can you do if you’re an individual, small business or brand that’s gathering a poor online reputation? Perhaps you’ve been the victim of a campaign of slander and now don’t want the first page of Google littered with lies or bad reviews. Or perhaps you used to just have really bad customer service and have turned over a new leaf.