Here is my weekly pick of comms news curated via @CisionUK.
Pinterest introduces news feature to make content easier to discover by Polly Becker via The Wall
‘Pinterest has revamped its activity feed and launched a new “News” tool that is designed to make content easier to find on the picture-based social media notice board. You will now be able to view “your News” on the left side of your home feed and in the News tab on your profile.’
‘YouTube is planning the next phase of its development and is reported to be launching pay-per-view channels, which would see it challenge cable TV as well as streaming services such as Netflix and LoveFilm. According to various reports, Google’s YouTube has been in contact with a number of content producers with a view to supplying it with programming, which could be priced in the region of $1 to $5 (63p to £3.17) a month.’
‘The publication of Ofcom‘s International Communications Market Report in December 2012 showed that UK consumers are the most likely in the world to access TV content over the Internet. So could the dominant, brand engagement mechanism of the 30-second television advertising spot soon lose its crown? With Ofcom reporting that almost a quarter (23 per cent) of Internet users access TV online every week, Milya Timergaleyeva, Vice President of Market Strategy for open video software platform provider Oregan Networks, believes that digital marketers need to take the lead in making a fight back to defend the position of the large-screen TV experience. ‘
‘Twitter’s latest expansion into social media arrived last Thursday in the form of micro-video sharing app Vine, allowing users to create and upload six-second videos to be shared and commented on.
Teething problems aside, users have been creating stop animations and how-to guides alongside sport round-ups and animal GIFs.’
‘Many brands have been producing regular content for many years, and already appreciate the value of blogs, surveys, whitepapers and videos. They understand the power of content and understand how it can attract the right kind of attention.
But what is new is that content marketing roles are being created, and teams are being restructured. Content is becoming more tactical as a result.’