The Top 10 Beauty ranking was last updated 26/10/2016.
As a beauty expert, who has spent decades in the beauty retail environment, Caroline Hirons’ self-titled blog provides lots of info and insight on the beauty industry. As an internationally qualified facialist trained in more than 100 brands, Caroline shares her decades’ worth of experience in the beauty industry with her readers. With a knack for uncovering lesser known skincare and makeup brands, Caroline’s blog is an essential guide for the best beauty products currently on the market.
Having started as beauty writer for various newspapers and being the author of four books, Jane Cunningham has fountains of knowledge when it comes to beauty. Jane decided to start British Beauty Blogger as a place to talk about products and experiences in a way that just wasn’t possible in magazines or papers. With the freedom to give a no holds barred point of view on products, Jane feels her most authentic when blogging. Ranging from skin care, lipstick, perfume, charcoal wipes and body oil, Jane’s blog acts as a vital resource for all things beauty.
Sisters Sam Chapman and Nicola Chapman are very much a dynamic duo who are both passionate about beauty. With an aunt who worked as a top makeup artist, styling the likes of David Bowie and Princess Diana, it is not surprising that both Sam and Nicola decided to pursue a career in the beauty industry. Not content with having a highly successful blog, the two sisters are also popular vloggers with over two million subscribers to their channel. Using their expertise, Sam and Nicola give makeup tips for Halloween, video tutorials, as well as recommendations on the best beauty products on the market.
Having worked as an international fashion model, appearing in editorials for magazines including Elle, Vogue, Glamour, Grazia and Cosmopolitan, who better to get beauty tips from than Ruth Crilly? Now living in the countryside, Ruth works from her home as a full-time blogger. Ruth’s blog features affordable beauty products, skin care recommendations as well as insight on new trends like liquid lipsticks.
LONDON BEAUTY QUEEN is an award-winning blog that was founded by Hayley Carr in 2010. Having established a career as a brand manager, transitioning into a beauty blogger was a natural progression. With a dedicated following of beauty enthusiasts the blog gets 200,000 hits every month. Now an established name within the blogosphere Hayley has worked with all the big social media networks such as Facebook, Twitter, YouTube, Google+, Pinterest, Instagram and Vine. On her blog Hayley shares her make up tips, her favourite face oils, and why she thinks it’s time to stop opting for supercuts and invest in a great stylist.
6. Really Ree
Authored by a collection of writers Really Ree is very much a team effort bringing together a broad expanse of knowledge when it comes to beauty. Exploring the more holistic elements of beauty, Really Ree features posts about why relaxation and de-stressing must be part of your beauty regime, natural ways to make your hair look shinier and whether anti-ageing products can make you look younger.
7. SUNDAY GIRL
Updated daily, Sunday Girl offers in-depth reviews of beauty products for hair, cosmetics, skin care, nails and much more. Founded five years ago by Adrienne Lauren, the blog has steadily grown in popularity and is now one of the leading blogs in the beauty industry. The blog features Halloween inspired looks, reviews of new perfume fragrances and various product reviews such as the new L’OREAL lipstick.
8. Kate la vie
Describing herself as a beauty obsessive, Kate is passionate about blogging about what she loves the most. So much so, that she has also carved out a successful career as a beauty vlogger. At present Kate has more than 105,394 subscribers and over two million views. But it all started with her blog which she set in late 2009 as a hobby. Now an influencer in her own right, Kate uses her blog to share her beauty secrets, skin products that helps her skin to glisten, and her bath time essentials.
Cosmetic Candy is a blog that prides itself on taking a different approach providing its readers with honest reviews, tips and advice. Known for its impersonal style Cosmetic Candy features review for a beauty products like lipstick, cosmetic eye bags and hair straightening products.
10. Klaire de Lys
Currently working as a make-up artist, blogger Klaire de Lys shares her knowledge about makeup and cosmetics. As a trained artist and a graphic designer Klaire’s style is quite avant-garde. She is also an avid vlogger with two YouTube channels, regularly uploading new videos every week. Using her artistic skills Klaire offers make up tips that will make you stand out from the crowd and help you to create your own unique style.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these beauty blogs and their authors can be found in the Vuelio Media Database.