Last Updated 16/03/2016
Make up artist Lisa Eldridge first got her big break when she was booked by Elle Magazine to work with Cindy Crawford, the pair worked together on several more shoots and Eldridge’s reputation began to build within the industry. Since then, her clientele includes the likes of Kate Winslet and Keira Knightley. In 2010 Eldridge created her website and began sharing make up tutorials on how to get celebrity red carpet looks and make up tips, from dramatic ‘cat-eye’ liner to the perfect red lip. Eldridge’s website is now something of a bible to the make up lover and is unsurprisingly our number one.
Anna Gardner of Vivianna Does Make-Up began blogging to distract herself from the stress of her psychology degree. Once she graduated, she kept on blogging and began working in PR – but not for long! Three years into blogging, Anna was able to focus entirely on her site and immerse herself fully in the beauty blogosphere. Her site is full of chat about her favourite products and her vlog shares tutorials on how she uses them.
Sisters Samantha Chapman and Nicola Haste are part of the YouTube glitterati. After being inspired by their aunt who was a make up artist to the likes of David Bowie and Princess Diana, the sisters knew which career path they wanted to go down from an early age. Now both make up artists, Samanatha set up Pixiwoo in 2009 to share the work she did on numerous photoshoots and Nicola joined not long after. Since then the Pixiwoo brand has conquered all, their online make up tutorials have up to 5 Million views per vlog and they even have their own range of beauty brushes which are sold on the high street.
With a career focusing on looking her best for the likes of Olay and Sunsilk, Ruth Crilly is ‘constantly on the prowl for bigger and better products that will lift, tone, brighten, polish and enhance’. If a product gets her seal of approval she will happily recommend it to her readers on her blog. After leaving her Law degree in 2001 to pursue modelling, Crilly has since achieved a First Class Honours degree in English and an MA in Creative Writing, and she sees her blog as a way of practicing her writing ‘a little bit every day’.
Jane Cunningham began writing about beauty for The Express and having found the topic to be ‘endlessly interesting, constantly changing, and never lacking for subject matter’, she launched British Beauty Blogger. The blog is where she can talk about products and experiences in a way she found wasn’t possible in newspapers and magazines – where she can honestly say if a product is rubbish, instead of ‘discreetly mentioning it’. Cunningham showcases products she thinks are excellent and exciting and gives a no-holds-barred point of view on products that aren’t!
Skin care guru and beauty blogger Caroline Hirons has come along way since working at Harvey Nichols’ skin care counter. She is now a renowned ‘skin care guru’ and is often asked to comment on strangers’ appearance, though she now has a ‘face-to-face policy of ‘keeping her thoughts to herself’. Her opinion alone has the ability to sell out products and she can cherry pick brands to work with on her ’12 Days of Giveaways’ feature, such is the exposure guaranteed (4 Million views in Dec 2015).
7. Really Ree
Really Ree is chocablock full of reviews, recommendations and tutorials from all spheres of the beauty world. Anne Marie Lodge began blogging in 2010 after working as a recruitment consultant but found that beauty and style ‘matched her skillset’, in fact she’s found her own dream job!
Hayley Carr began her career in the beauty industry as a brand manager, and began her blog as place to give an insider’s point of view on products to let consumers know what’s really worth the hype. Since she started in 2010, Carr has won an array of awards including Best Beauty Blog at the Beauty Blogger Awards and Best Beauty Blog at our very own awards last year!
Updated daily for the past five years, The Sunday Girl offers ‘in-depth, honest but neutral reviews of beauty products’. What’s different about The Sunday Girl is that there aren’t any pictures of her. Reviews are accompanied by photos of the samples, which she admits may seem ‘a little impersonal’ but avoids ‘sloppy application skills’ that can easily sway the readers opinion. The Sunday Girl doesn’t lack any personality though, the blog is a vibrant and a visually stunning information based site.
10. Klaire de Lys
Klaire de Lys is different to the average beauty blog, you won’t find make up tutorials on how to look like your average celeb but tutorials on how to look like an ‘Anti-Sexy Pirate’ and ‘Slytherin‘ inspired looks. Klaire is a trained artist and graphic designer and has combined her talent with her love of make up. Not only does she blog frequently, she also has two Youtube channels, is part of a ‘whimsical indie folk duo’ and is also writing the 3rd novel of her Outsider tetralogy, titled ‘Wrath’. Not too busy then…
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these beauty blogs and their authors can be found in the Vuelio Media Database.
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Photo Courtesy of ScypaxPictures on Flickr