The Top 10 Beauty Blog ranking was last updated 26/04/2017.
Securing first place this year is British Beauty Blogger, authored by Jane Cunningham. After starting a career as a writer for publications including The Guardian, Jane fell in love with beauty writing and has never looked back. With four beauty books under her belt and plenty of knowledge on the subject, there’s nothing stopping her. British Beauty Blogger gives Jane the freedom to give her honest own point of view on products – excluding the ones she feels shouldn’t be given the limelight. Expect to find daily posts featuring both luxury and affordable skincare, makeup, fragrance, hair and nailcare brands – including Mac, Mary Kay, Boots and Giorgio Armani.
Caroline Hirons self-titled blog is a resourceful platform to share her vast knowledge of the beauty retail environment and industry. As a globally qualified advanced aesthetician and consultant, Caroline knows what works best for consumers’ both personally and commercially – and has an unbelievable knack for uncovering lesser known brands. Bringing together skincare, treatments, and makeup – you can guarantee that Caroline Hirons only showcases trusted products and regimes for a variety of different skin types. After reading the blog, you’re sure to come away with knowledge about beauty and skincare such as acids, what products are right for you, eye care, blemishes, and more.
3. Really Ree
Anne Marie Lodge created the blog Really Ree in 2010 to share her passion for beauty with as many people as possible. Now, edited by Anne Marie and contributed by a collective of influencers and writers, Really Ree draws on a broad and diverse range of beauty knowledge. Focusing on makeup, nails, hair, skin, and fragrance the team normally take a holistic approach by choosing brands and products which can also help with wellbeing – to ensure that you both look and feel good. On the hunt for a bargain? The Really Ree also lists the best weekly offers and daily beauty news to keep you up to date.
As the name suggests, launched by international fashion model Ruth Crilly, A Model Recommends gives readers insight into the recommendations of a fashion and beauty insider. With an MA in Creative Writing, Ruth uses her blog to continue practising her writing daily. After having to maintain her skin for her career, Ruth knows the best products to use to lift, tone, brighten, polish and enhance your skin. A Model Recommends features affordable and skin friendly beauty products, including cleansers, makeup removers, primers, foundation, moisturisers, and a peak at Ruth’s daily skincare routine.
Founded by Adrienne Lauren, The Sunday Girl is a review and information based site which is updated on an almost daily basis. Offering readers in-depth reviews of products ranging across beauty, makeup, fragrances and skincare – the blog has grown in popularity over the years and is one of the leading beauty blogs in the UK. Compiling industry news on which products will or will not hit the UK market, the best skincare products for various skin types, the hottest new trends and approaches, and a round-up of Adrienne’s best picks – The Sunday Girl is a haven for beauty lovers.
Pixiwoo.com is one of the leading beauty blogs in the UK. Founded by sisters Sam and Nicola Chapman, the ambitious duo share their love of beauty with their loyal audience. As well as maintaining a highly successful blog, the pair are also popular YouTubers. Providing reviews and tutorials of new and existing products from brands including Giorgio Armani, Marc Jacobs and Bobbi Brown.
A newcomer to our beauty ranking is 23-year-old Jasmine, author of beauty, lifestyle and fashion blog, Jasmine Talks Beauty. A self-proclaimed shopping addict, Jasmine uses her blog to share beauty tips and reviews of products ranging across a variety of budgets. Launched in 2014, Jasmine Talks Beauty is fast becoming a respected beauty blog, which features beautiful photography, in-depth content, and has a focus on skincare and cosmetics – from both luxury and affordable brands. This blog is definitely one to keep on the radar.
Winner of Best Beauty Blog at the 2015 and 2016 Vuelio Blog Awards, London Beauty Queen was founded by Hayley Carr in 2010 while working as the brand manager in the cosmetics industry. Hayley’s well put together blog draws on her experience of working in the industry and honest opinions on brands and products. London Beauty Queen features a variety of reviews to help readers find the best products for them. The easily accessible style allows users to find out detailed information about beauty and wellbeing products, before being able to ‘shop the post’.
Another newcomer is Mummy’s Beauty Corner which was created by wife and mother of two, Dagmara. Since she can remember, Dagmara has always been a lover of makeup and skincare – especially how it changed the way that she looked, felt, and how rewarding it was to use products to help de-stress and help you to relax. Her passion for beauty fueled the desire for Mummy’s Beauty Corner – which gives detailed reviews which are complimenting with beautiful photography to share her recommendations of skincare and cosmetic products.
10. Cosmetic Candy
Cosmetic Candy was created by Rowena in 2009 to share honest reviews, tips and advice on beauty. With its personal and humorous tone, the blog gives a fun and playful take on makeup. Written by an expert on beauty, Cosmetic Candy features reviews on international skincare, nail, and makeup brands (sometimes with a focus on Asian beauty products) such as The Face Shop, Pixi, Lush, DHC, and Essie.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these beauty blogs and their authors can be found in the Vuelio Media Database.