Baking Blogs UK Top 10
Last Updated 23/10/2019
1. Becky Excell
This week’s star baker is London-based food blogger and photographer Becky Excell with this eponymous delectable delight. Recipes and travel have been Becky’s main focus since a doctor’s trip in 2013 set her on a path to find tasty gluten-free foods she could share with her family. This approach  has connected her with a massive community of nearly 200,000 followers across social media, and seen Becky appear on on TV and radio. You’ll find recipes for breakfast, lunch, dinner and dessert on the blog, as well as gluten-free-friendly travel options so there’s no going hungry.
Holly Jade brings her passion for ‘all things pretty’, food pics and raw baking to her blog, which features vegan recipes and cruelty-free beauty. Food intolerances and a love for animals led her to a plant-based diet and an interest in staying healthy despite the challenges of veganism. Protein, flaxseed and chia seed-heavy suggestions in the Recipes section feed into the Beauty (strong hair) and Lifestyle (more energy) sections as Holly Jade puts forward the benefits of a vegan lifestyle to her readers.
With a homepage currently filled with drip cakes, cheesecakes and millionaire’s shortbread, you wouldn’t guess Jane Dunn of Jane’s Patisserie is more of a savoury snacker. Having graduated from Ashburton Chefs Academy in 2014, Jane stocks her blog with sections on cookies, cupcakes, tarts and traybakes as she seeks to share her sweet experiments with the world.
On a search for ‘indulgent cakes, tasty bakes, vegan treats and veggie eats’, blogger Kat Buckley has an archive of material going back to 2012. Letting no ml, kg or tsp of good ingredient go to waste, the Leftover Ingredients section will tell you what you can create with uneaten Christmas treats, treacle and egg yolks (probably in different recipes, we’re guessing). If you need a recipe fast, you can search them by meal and time of year – Jane’s got this spooky season covered with Halloween Vampire Bat Cakes.
Want to learn more about this blog? Read our blogger spotlight with The Baking Explorer.
She who bakes, wins… a place in this top 10, with Britt Box’s blog going beyond the domestic to the business baking world. Baking helped Britt work through a period of depression and anxiety, led to her creating this super-successful blog and writing her book Cakes, Bakes & Business. Blogging for business is also a passion for the blogger behind She Who Bakes, as Britt holds workshops and courses for those looking to break into the community.
Proving that gothic bakes are for all year round, Domestic Gothess Hannah Hossack-Lodge brings Birmingham-based bakes with a deliciously dark twist. Sure, Cupcakes, Muffins and Small Things might not sound like a particularly scary recipe section, but the vegan tombstone cakes and pentagram-topped apple pies are creepily cute. One for those who are still howling mournfully about Helena the goth being kicked off the Great British Bake Off this season.
7. Katie Cakes
Katie Deacon of Katie Cakes is a professional baker based in Newcastle-upon-Tyne who runs the Pet Lamb Patisserie with her best bud. As well as featuring recipes on Katie Cakes, Katie reviews restaurants and blogs about lifestyle. Sharing her love of food (eating as well as baking it) with her followers, even her least favourite fruits get a look in, with a recent recommendation for World Apple Day (baking and covering them with cinnamon and pastry makes them way more edible, apparently – who knew?!).
‘I’m Kat and I love food’ is how Katarina introduces her blog The Loopy Whisk, where she shares her allergy-friendly recipes. Mixing and experimenting comes naturally to Kat since studying Chemistry at the University of Oxford, though her results these days look like they taste better than most culinary college experiments tend to. Here ‘to help, to guide, to inspire’ since its launch in 2016, The Loopy Whisk aims to spread the word of tasty ‘free-from’ food.
9. Something Sweet Something Savoury
If this has all been a bit too saccharine so far and you’re in need of something salty-sweet instead, Nicola Thompson – home cook, baker and lover of real butter – has the blog for you. At the last count, Nicola owns 160 cookbooks, and followers can soak up this vast knowledge in the form of much more manageable blog posts. And you’re in good hands – Nicola won The Highland Bake Off (a local version of GBBO) back in 2015.
And when the ingredients don’t quite come together the first time, here is Angela Field of Patisserie Makes Perfect to show a little extra work can create something fulfilling. After an aborted attempt at joining a patisserie and confectionary evening class, gifts of cookery books from friends and family for Christmas are what set Angela onto mastering French pastry. Logging her progress in weekly blogs, this self-taught baker sought to share her mistakes so those passionate about patisserie can learn along with her.  We’d happily attempt to eat everything she’s got in the recipe section so far.
Discover more Top Blogs: food, fitness and exercise, beer and parenting to name just a few.
Or explore the full list of Vuelio Top 10 Blogs here.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these baking blogs and their authors can be found in the Vuelio Media Database.
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