Last Updated 24/02/2021.
Vuelio uses a proprietary algorithm to create these rankings, based on topic-related content in blogs on its system – you can read more about the process here. Our research team actively seeks out new blogs and bloggers for inclusion, but if you think we’ve missed someone, please get in touch to let us know.
Once again in the top spot is PR powerhouse Stephen Waddington, who shares insight on everything marketing, media, public relations, corporate comms and social on his eponymous blog. From book reviews and ideas for PR students on what topic to take for their dissertation, to the challenges and changes coming up for PR in 2021, the Wadds blog is an important online stop for anyone working in the industry or interested in what good PR and campaigning looks like.
Another important destination for PR, comms and marketing pros is the artist-formerly-known-as-PRExamples Famous Campaigns. Doing what it says on the tin, so to speak, the blog highlights famous PR, creative, advertising and comms campaigns that are worth paying attention to, or are likely to be already stuck in your head. ‘Creativity. Inspiration. Brand Brilliance’ is the tagline for the blog, and you’ll find all three and more in sections including Cause-Related, Environmental and Retail.
For all things internal communications, Rachel Miller of All Things IC has the goods. With over 20 years of experience as a professional communicator, Rachel has worked with the biggest brands and is a regular contributor to industry events and books. Make the most of the advice shared on the blog, with recent posts focusing on mindset/skillset improvement, creating a 90-day plan and support for parent PRs. Looking for something to listen to? Check out Rachel’s podcast.
4. Ronke Lawal
Winner of the PR & Comms category at last year’s Online Influence Awards, Ronke Lawal shares winning ideas and opinion on the PR industry on her eponymous blog. ‘I am passionate about making people understand the impact of PR in their lives and bringing it to life for wider audiences,’ is how Ronke has summed up her passion for the subject of public relations – if you’re passionate about learning more, read her recent pieces on repurposing content creatively and why black women should not be modest about their talents.
Management consultant, event speaker, guest university lecturer and advisor Scott Guthrie is the go-to guy for all things influencer marketing. Whether you’ve never heard of Zoella, PewDiePie, the Paul brothers etc, or you know the value the right influencer can bring to a PR campaign, Scott’s blog is where to head for the latest on legal, ethical and economic issues relating to the influencer sector. Which just happens to be growing in popularity and effectiveness all the time, so definitely something to read up on if you want to stay ahead of marketing trends in 2021 and in the future.
Another well-known name to any astute PR pro is Sarah Waddington, AKA one of the founders of the #FuturePRoof initiative and a former CIPR President to boot. Curating big news stories and emerging trends that will have an impact on business communications, Sarah and the Astute.Work team also provide advice on challenges facing PRs – find what you need in the tags section (customer insight, ethics, corporate social responsibility and more).
While meeting up for a coffee with a colleague or friend in PR to talk shop isn’t possible quite yet, doing it digitally is. Comms Over a Coffee is where award-winning comms and public relations pro Harriet Small shares musings on a myriad of topics, most recently: staying safe while using Clubhouse, how to cope during the pandemic, and the books, podcasts and online communities that inspire her. Grab a coffee and get all caught up with the latest.
Created ‘for comms professionals, by comms professionals’, comms2point0 was highly recommended at 2020’s Online Influencer Awards in the PR & Comms category and it’s no wonder why. With around a decade’s worth of content supporting the PR and communications sectors, the blog was visited by 140k creative communicators last year and is home to more than 1.4k posts, articles, resources and case studies.
10. Jessica Pardoe
‘My name is Jessica and telling stories is my thing’ – Jessica Pardoe, senior PR exec at The Source, makes the top ten for UK PR blogs for another year, and what a year it’s been for the industry. Luckily, Jessica has been sharing her takes on the trials and tribulations of PR in 2020/21 as well as some of the best campaigns being created. If you want to stay on the pulse of what’s important to people up and coming in the industry, or would just like an entertaining and insightful read, you can find it all here.
Collaborating with bloggers requires mutual respect and understanding: respect their schedules; take time to read their content to learn their interests; and only contact them if/when they want to be contacted. You can see more advice in our blogger spotlights.
Profiles of these PR blogs and their authors can be found in the Vuelio Media Database.
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