Last Updated 06/09/2017
Inthefrow was created by Victoria Magrath back in 2012 while studying for her Fashion PhD and working as a fashion marketing lecturer. The blog was created to document and provide insight into her favourite labels and styles, and includes a style book which allows readers to shop the look. Using a combination of vivid photography of her outfits and detailed and personal reflections, Victoria delivers posts around life, beauty, travel and food, and it’s evident that Inthefrow continues to grow daily.
Moving up to second place is Raindrops of Sapphire by Lorna Burford. After founding three blogs and being the former editor of DenimBlog.co.uk, Lorna decided to create Raindrops of Sapphire to document her personal style, showcase fashion outfits, designer accessories and love of denim. Keeping readers up to date with her latest purchases, style ideas, personal updates and product reviews – Raindrops of Sapphire is an informative blog with a personal tone.
Founded in 2009 by editor Emily Johnston, Fashion Foie Gras is a fashion and lifestyle blog that was created with the view that it would be kept up to date with fashion news 24 hours a day, seven days a week. Emily blogs about her own personal style, fashion news and the latest updates on trends, while also updating readers with her adventures abroad.
New to our top ten is Glam and Glitter by Tamara Kalinic. With particular focus on fashion, beauty and travel, Tamara uses her blog to provide updates on New York, London, Milan and Paris Fashion Week trends. She also tracks her personal style while jetsetting to beautiful locations including Como, Phuket and Cape Town, as well as letting followers shop her style through Instagram.
5. Style Bubble
Remaining one of the most prominent fashion influencers since 2006, Style Bubble is a blog by Susanna Lau (also known as Susie Bubble). Documenting her thoughts and observations on the evolving fashion industry, Style Bubble is one of the most widely read and recognised fashion blogs, which is followed by top designers including Christopher Kane and Nanette Lepore. The blog features Susie’s colourful and unique style as she discovers new and exciting style releases.
Authored by journalist-turned-blogger, Amber Mcnaught, Forever Amber provides a window into her style and how to make money while blogging. After recently becoming pregnant, Amber updates her blog with a maternity style diary, to keep expecting mothers in the know of how to stay fashionable while pregnant. She also helps her readers with informative ‘ways to wear’ posts, to get the most out of their purchases.
Having begun life as an anonymous fashion blog which shared opinions on the fashion industry and trends from an industry perspective, DisneyRollerGirl has evolved into a platform for observational insight. Launched in 2007 by freelance fashion editor Navaz Batliwalla, DisneyRollerGirl features fashion, beauty, emerging trends and industry photoshoots, presenting new styles based on her personal taste.
Want to learn more about this blog? Read our blogger spotlight with Navaz.
Ella Gregory began her blog, Coco’s Tea Party, back in 2006, when she was only 16 years old. Fast forward 11 years and the blog continues to update followers with the latest in fashion. Offering readers ‘attainable style inspiration’, Ella provides style advice, as well as beauty and lifestyle tips. She’s even created a helpful eBook, 10 Things I Wish I’d Known When I Started Blogging, to help aspiring bloggers kick-start their blogging career.
Freelance fashion stylist Alexandra Stedman created her blog, The Frugality, to prove that you can still be sensible with spending, while looking glamourous every day. Alex decided to launch her blog after friends would always say that she ‘always finds the best stuff on the High Street’. Now, through The Frugality, she shares her passion with her readers, presenting the best picks for a variety of different occasions and showing them how to style it best.
10. FASHION ME NOW
Full-time blogger Lucy Williams created her blog, Fashion Me Now, after completing her degree at university. What started as a ‘personal moodboard’ to document pieces of inspiration that she found, has now developed into a successful style diary, which Lucy uses to introduce readers to new trends and her personal style.
Or explore the full list of Vuelio Top 10 Blogs here.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these women’s fashion blogs and their authors can be found in the Vuelio Media Database.