How can I track my audience on social media? What is social selling? Does my business need a social media policy?
These are questions commonly searched for on search engines by brands looking to step up their social media game. It has to do with a growing need among comms teams in understanding how their presence on social channels can be aligned with the wider business objectives and contribute to the bottom line. This need to prove social results has been brought about by the unprecedented rise of social networks and the subsequent overcrowding in the digital space, making it increasingly clear that simply having social media accounts and reaching out to audiences on this space is not enough – they have to be kept engaged and in-conversation with brands for it to actually have an impact on overall business outcomes.
Cision’s latest tipsheet, Social Media for Business in 10 Easy Steps is aimed at helping brands answer the questions that will help them make sense of the social media strategy in place while identifying opportunities to maximise their business interests. Download the tipsheet now and be on your way to social success.