Morning too dark? Feeling bloated? Groggy head? Welcome to 2018! Today is the first day back in the office for a lot of the country so now is the perfect time to make your professional New Year’s resolutions. And because it’s your first day back, we’ve done all the hard work for you.
7 New Year’s Resolutions for the public relations professional:
1. Make new friends…
2018 is a brand new year and you’ve got the chance to make new friends and find new ways of reaching your audience. If you’re stuck in a cycle of the same old influencers for your outreach, now is the time to reach newbies – there’s always more relevant influencers than you think. And if you’re struggling to find those people, you obviously aren’t using the Vuelio Influencer Database.
2. …and stay in touch with old friends
Making new friends doesn’t mean you have to forgot your old friends. Good relationships need nurturing, give your influencers a little bit of TLC in 2018 – wish those journalists, broadcasters and bloggers ‘Happy New Year’ and make it clear you’re available when they need you.
3. Adopt a healthy balanced diet
Instagram is great! It’s a great way to reach millennials and spread brand awareness. But is it great for links and tangible ROI? That’s fine, it’s what we use Twitter for! But is your entire target market on Twitter? That’s why we use magazines, most of your audience read them – but your client asked you to do something new and innovative… so an experiential event is in order!
Don’t use one channel to reach your audience, take advantage of all the routes that now exist in a healthy, balanced way.
4. Lose the flab
You’re a professional storyteller, not a salesperson. You don’t need to communicate your product or service by describing it as the most amazing, incredible idea since sliced bread! Be innovative and use your creativity – that’s why you went into PR in the first place.
5. Be more organised
Not sure who is talking to which stakeholder? How’s that line of enquiry going? Did someone get back to that member of the public? No one likes to be caught out and a little organisation can go a long way. Vuelio Stakeholder Management can track what’s happening with all stakeholder interactions in your organisation so you know what’s been said, when.
6. Stop being boring
Another PowerPoint? Is that really the best way to tell your company, colleagues and the board how awesome you are? Investors don’t want to sit through endless slides of static clippings, and let’s be honest – neither do you! 2018 is the year that visually attractive, interactive displays are used to share content and media coverage – check out this Canvas from the Vuelio Blog Awards to see what we mean, then find out how to make your own Canvas here.
7. Don’t be lazy
It can’t be said enough in these Resolutions. You’re here because you’re creative – so be creative! The year of 2017 is over, leave the concepts and ideas that made it great behind you, and focus on 2018. It may take some time to find the next big thing, but the UK PR industry is incredible – so that next idea could come from anyone, including you.