Every brand or business should have a press-friendly digital presence and an Online Media Centre is the easiest way to fulfil this need. Knowing what you should and shouldn’t include can often be a challenge, so Vuelio has spoken to journalists and newsroom experts to determine exactly what your media centre needs.
The latest Vuelio white paper ‘Online Media Centres: Managing Your Digital Presence’, is your one-stop-shop for all your media centre needs, and covers topics such as: What’s a media centre’s purpose out of hours? And when should you require journalists to sign up? How do bloggers use media centres?
The white paper also includes the anatomy of a media centre – the seven things all media centres should include. here are the first four, can you guess the rest?
1. Contacts page
Possibly the most important element is a list of all the key contacts the press could need for any eventuality.
2. Press releases
This may seem obvious, but keep a regularly-updated library of press releases in date order.
3. Pictures and video
Your media centre should host large downloadable files so journalists can easily access this email-unfriendly material.
4. Company information
Have background information about your company and business so it gives media contacts a bigger picture and more editorial content to flesh out their story.
For the full anatomy, and an exploration of the perfect media centre, download the white paper today.
Do you have an excellent media centre? Share it in the comments below.