It’s a great time to be working in the PR industry according to a recent report by the PRCA.
With client budgets on the increase, many agencies are actively looking to increase their payrolls and look at graduate recruitment programmes to cope with work levels described as “busy” and “very busy” by the majority of PRCA members.
As PR pros we are generally an optimistic bunch, with many of us reportedly believing that things are only going to get better in the next 12 months.
But investing in the future of PR isn’t just about ensuring there are enough bright sparks in the office to handle the demands of a burgeoning industry. It’s about ensuring you stay ahead of the curve and are fully equipped to handle the challenges in an increasingly disrupted landscape (think digital media and everything it can throw at you that you haven’t even thought about yet).
Remember: Optimism alone will not help you reach your desired destination if there are some unforeseen bends in the road ahead.
This means investing in training and technology – and what better time to do this than a time when we are feeling so positive about the future?
The best time to fix a leaky roof is when the sun is shining. Make your investment in the future of PR today and ensure the good times continue to roll for many years to come.