This is a guest post from Prezzybox PR & marketing executive Alex Spencer.
As in-house PRs, it’s the job of me and my colleague Chloe to manage Prezzybox’s brand reputation, promote the brand as much as we can, plan and run events and, of course, secure coverage – both in print and online.
But our roles don’t stop with PR. Like many other in-house PR roles, our jobs extend to copywriting, creating email newsletters and even getting involved with design!
Here’s an insight into life as an in-house PR exec…
It might only be mid-October, but we’re in the full swing of Christmas here at Prezzybox HQ. In fact, for us, planning for the festive period starts in June and doesn’t slow down until the day itself.
People always ask us if focusing so much on Christmas makes it harder to enjoy it, but we’re the complete opposite – the more time spent talking about the festive season, the better! We do have a ban on playing Christmas songs in the office until November, though. We’re not crazy…
Chloe starts the week off by sending some product samples out to journalists at top-tier publications for their Christmas guides. We check every journo request that comes through because we can often help journalists out with high-res imagery and samples. It goes without saying that reacting quickly to these requests is key!
As every PR does, we also start the week by checking our social feeds, the news and what’s trending.
We recently attended our first in-person event since the start of the pandemic – The Big Christmas Press Show – where we showcased our favourite gifts for Christmas, and we spotted coverage today that we secured as a result of the show.
We’re also working on gathering data for our hero Christmas campaign, the idea for which came up completely randomly in a meeting (about something else, bizarrely). It got everyone in the office talking, so we decided to turn it into a full campaign! Watch this space…
A big part of my role is ensuring all of Prezzybox’s communications are on-brand and our tone of voice is consistent. I spend most of the day writing copy for our newsletters, and get some product description copy done, too. I absolutely love the variety of my job.
My colleagues and I also get together to discuss how we’re going to push our Christmas campaign. We figure out a strategy and come up with a plan B (and C!) too. As every PR knows, flexibility is key!
Today we’re discussing next year’s events (yep – already). We’ve taken part in some awesome virtual PR events in the last couple of years, for obvious reasons, so we’re deciding which would be best for us to continue with. We think a mix of in-person and virtual events is definitely the future.
We’re also testing out some of our new products in the office today. And by ‘testing out our products’, we mean cracking open boxes of our personalised Celebrations.
We end the week on an exciting note – choosing how to redecorate the office. Some of us are back in the office part time and we’re thinking about how we can extend our branding to the walls! We already have the best office, thanks to our resident dogs and goats, but talk of neon Prezzybox signs, flower walls and floating egg chairs has got us excited… it doesn’t take much, really.
Things to consider when looking for an in-house role
1. The brand
Working as an in-house PR means working for one brand, and one brand only. Spending every day thinking about how you can promote the company you work for is heaps easier when you genuinely love the brand, and what it stands for!
2. The role
Many in-house PR roles encompass much more than just PR. My role isn’t just about gaining coverage – it’s my job to make all of our communications consistent and on-brand. My week varies from securing product PR to acting as the brand’s spokesperson to building email newsletters to writing blog posts. I love the variety, but it’s worth bearing in mind.
3. The team
Will you be part of an in-house team focusing on PR or will you be a one-person band? Will you have the budget to outsource work to PR agencies or freelancers if you need to? Knowing what resources you’ll have and what you’ll be expected to achieve is key before you make the move in-house.