Aspectus PR’s financial services team has been shortlisted in the PR Moment Golden HedgeHog Awards 2014 in recognition of the campaign for the social investment network, eToro.
The Golden HedgeHog Awards that take place on 13 March, recognise and reward outstanding campaigns and exceptional talent in the PR and communications industry in the UK, and is this year sponsored by Cision.
Aspectus was brought in to help eToro cultivate quality media relationships and coverage in a short time on a shoestring budget.
The team had three months to generate more than 25 pieces of coverage in the nationals, financial services, lifestyle, and tech media, including broadcast and several influential blogs. Aspectus PR also managed a media tour that took in leading titles such as The Economist, Bloomberg, CNBC, The Times, The Daily Mail, What Investment, and The Telegraph.
Nadav Avidan, PR and communications manager, eToro said: ‘The team secured some outstanding results and we cannot question the positive impact they have had on our business.’
‘It’s fantastic that our campaign for eToro has been recognised by the Golden HedgeHog Awards,’ says Katy Galasinski, head of European financial services, Aspectus PR. ‘All of the team truly deserves the recognition given the business value they delivered for our client in such a short space of time.’