Aspectus PR has won a competitive pitch to handle the PR for ITG, an independent research brokerage firm.
The agency will be working to develop the European markets’ understanding of the range of services ITG provides. The agency will be managing the media strategy and media relations across all key European financial centres. In addition to the team’s market and media knowledge, the agency will also be developing creative marketing initiatives to support the core campaign.
Katy Galasinski, head of Aspectus PR’s European financial services group was quoted in the press release saying: ‘ITG saw the work we had done with other service providers in the market, how we have built brands and changed opinions, and wanted that for itself. It’s clear we’ll be able to beef up ITG’s media relations and it’s already benefiting from a more strategic, creative, proactive approach.’
Rob Boardman, managing director, chief executive officer, EMEA, ITG added: ‘We’ve built a brand based on innovation and seeing things differently and from what we’ve seen so far, we’re confident Aspectus will apply the same principles to our media relations and wider marketing efforts.’
Aspectus PR’s growing portfolio of accounts in the financial services sector now extends to more than 40 clients worldwide.