Lucy Allen is the author of BakingQueen74, which recently came first in the Top 10 UK Baking Blogs. Lucy’s blog documents her love of baking as well as her love of her slow cooker, which she uses to make a variety of recipes. We spoke to Lucy about pinnable content, the Great British Bake Off and working with PRs.
How would you describe your blog?
On my blog I share baking recipes, as I love to bake and try out new baking techniques, and also slow cooker dishes that I make for my family. I love to develop recipes based on what I have in my cupboards but with loads of flavour.
What’s the best thing about being a baking blogger?
Sharing what I make with my family and friends at work, and seeing that people have made and loved my recipes (through comments on Facebook or Pinterest) is lovely.
How much does Great British Bake Off affect your blog?
In the past two or three years, I baked along every week with the themes of the show but this year I am having building done at home and haven’t had a kitchen for a while and haven’t been able to follow along which is a shame. It has been good for my waistline though!
What’s your favourite bake to make?
I really love simple oat-based bakes like flapjacks, and my blackberry oaty traybake cake is a real favourite.
What’s the best bake you’ve ever eaten?
I’m really not sure, but it was probably a souffle I had at La Trompette in Chiswick, which was amazing!
What makes your blog successful?
I find that creating content that others will want to share and save for future reference is the key, and making great pinnable content for Pinterest.
How do you like to work with PRs?
By developing recipes for brands using their products and ingredients, it means I try new things and am always planning different kinds of recipes.
What’s a memorable campaign you’ve worked on?
I particularly liked making a caramel apple roulade recipe to showcase a stand mixer for ao.com.
What one thing should PRs know about you?
I blog in my free time alongside my work as a translation project manager and as a mum of two, so I am often not able to respond to emails immediately during the working day.
What other blogs do you read?
Loads of the top UK food blogs, particular favourites in baking include Domestic Gothess, Supergolden Bakes, Patisserie Makes Perfect and Veggie Desserts. I really admire their photography and food styling and am lucky enough to be friends with them all.
Lucy Allen and BakingQueen74 feature on the leading Vuelio Influencer Database along with thousands of other bloggers, influencers and journalists.