Monty is a large white-and-black Newfoundland dog which has inspired his owner Mark Sanders to start a blog and Facebook fan page written from the perspective of Monty Dogge. This year Monty and Mark even released their own children’s book based on his adventures, entitled I’m Not a Pandacow. Recently featured in our first Top 10 Pet Blog ranking, we spoke to Mark about the blog, how Monty Dogge literally stops traffic and some of the campaigns that they have worked on so far.
How would you describe your blog?
Life According to Monty Dogge is a light-hearted look at life through the eyes of a huge Newfoundland dog. He shares his insight and wisdom on things such as ‘hoomans’ and how odd they can be, and other dog breeds, particularly ‘Cockeyed Spangles’ who he has to share a home with. He also enjoys interviewing famous people and asking them the questions others may fear to raise. He is a keen poet (he is in fact the self-styled poet, Newfiette) and regularly shares his prose with his admiring public.
Why did you start your blog?
The blog was started originally because Monty was such a difficult puppy that it was felt he needed another way to express himself rather than trying to eat the postman or chew through walls. That is all behind him now and he is a pillar of the community, as a mascot for the charity Shoulder to Soldier – having helped raise over £30,000 for the Poppy appeal over recent years, as well as his other charity work and his visits to schools and nursing homes.
What’s it like having a famous pet?
I am known as Monty’s dad and I regularly have to stop so that people can say hello. Most of our post is addressed to Monty Dogge and photographers constantly want to move me out of the picture… Despite this I’m not bitter… honestly!
How does your Monty cope with the pressure?
Monty takes everything in his massive stride. He blogs live from Crufts every year and meets literally hundreds of people, but nothing fazes him. He can sleep through a school assembly and recently, at Edinburgh fringe, all of the performers sat down as everyone was crowding around Monty. He just turns to face the cameras and when he’s had enough, he has a nap.
What’s your favourite pet product?
His favourite pet product has to be Angell Petco fish treats. Monty won’t do so much as shake a paw but if you have one of these in your hand, well… he’s like puppy in your hands.
What’s your favourite post?
We have so many favourite posts, but one I particularly remember is when Monty stopped the traffic in York City Centre, as one by one twenty Japanese tourists posed with Monty, while the other 19 took photos – from the middle of the main road in the city centre!
How do you like to work with PRs?
Monty loves working with anyone that makes him more famous. He likes everyone, especially if they have treats.
What one thing should PRs know about you?
PRs should know that Monty can be a bit of a diva sometimes and if things are taking too long he will sleep, anywhere and anytime.
What’s a memorable campaign you’ve worked on?
Our first children’s book, I’m not a Pandacow, has been very memorable as we had the opportunity to travel the country. However, according to Monty Dogge, Crufts is always special.
What other blogs do you read?
I like idreambooks and often dig into that when I have time.
Mark and Monty Dogge feature on the market-leading Vuelio Influencer Database along with thousands of other bloggers, influencers and journalists.