The Dapper Chapper is a Top 10 Men’s Lifestyle blog written by a team led by founder Adam Tanous. The Dapper Chapper covers an eclectic mix of men’s lifestyle and fashion advice, with updates on the latest apparel, luxury cars, fitness, places to go and must haves. We spoke to Adam about his love of whisky (hint hint), pocket squares and his transition from a PR making his PR relationships excellent.
How would you describe your blog?
The Dapper Chapper is a men’s lifestyle blog with writers based across the UK. Our aim is to see every man have the confidence to explore their own individual style, no matter their taste or budget.
Why did you start you blog?
I was working as a sports PR and my reasoning was two-fold. Firstly, my weakest PR skill was press release writing, so I started The Dapper Chapper as a creative space to improve my writing. I found it far easier to write about topics I am passionate about and I quickly improved. Secondly, I wanted to be involved with, and gain access to, a lifestyle that I was genuinely interested in. I’ve always loved sports and fashion, so The Dapper Chapper was my route into the latter.
What are the latest trends in men’s lifestyle we should be aware of?
We obviously remain as cutting-edge with our content as possible but we take fashions and trends with a pinch of salt. We tend to try and focus on brands that boast timeless style and if there’s a modern twist, even better.
How does the modern man compare to men of the past?
I believe men are more aware of various aspects of their lifestyle that previously may have been overlooked, from grooming to styling. I think different industries, like grooming for example, have done a far better job of expanding into the mainstream. The fashion industry has a bigger job to do and I think things like London Fashion Week Men’s haven’t resonated with the masses yet, hence why the blogosphere is so crucial.
What’s going to be the next big trend in men’s lifestyle?
Every other day we’re emailed about a new athleisure brand and lots of them are really good. Mainstream brands are also releasing athleisure collections too which reflects the demand. On the other side, gin is very much in. I’m drinking Martin Miller’s Westbourne Strength at the moment, I recommend you do to.
What one thing could you not live without?
I wouldn’t want to live without a pocket square, but I suppose I’d just about survive without one, so I’d say my Apple Mac. It was hacked a few weeks ago and it’s genuinely scary to realise how much I rely on it every day.
How do you like to work with PRs?
I used to be a PR so I found this transition very easy. I read all the time about PR horror stories but the ones I deal with regularly are first class.
What’s one of your favourite collaborations?
We’ve had some amazing collaborations, we’ve worked with The Royal Exchange, Jaguar, Clements and Church, Oris and The Jockey Club on some amazing projects that have taken us everywhere from backstage at the British GP to parties in Basel. But, if I have to pick one, I think it would be our takeover of Maserati GB’s Instagram account.
I love Maserati and was really proud of that partnership, it was blogger/brand cross-pollination at its finest. Not many people know this but I actually broke my leg 48 hours before the shoot. The team pulled together and we produced 20 images to take over the brands account for August.
What one thing should PRs know about you?
We’re very PR-friendly but if you send a generic email, it won’t be read. Also, I like Whisky, particularly from Islay.
What other blogs do you read?
Men’s lifestyle blogging is now really strong and we’re proud to be part of that. I think MenswearStyle produce good blogs with genuine takeaways and I also have a lot of time for bloggers attached to Individualism, most of whom create effortlessly cool content.
Adam Tanous and The Dapper Chapper features on the marketing-leading Vuelio Influencer Database along with thousands of other bloggers, influencers and journalists.