When you hire a PR professional to manage your reputation, particularly when things haven’t been going so well for you, you’ll want to know that they have the kind of experience to manage everything the media, the general public and the (perhaps even) the law can throw at you.
Who better to handle your affairs than someone who has lived through a personal/professional crisis and come out the other side?
Perhaps Andy Coulson, the former Downing Street spin doctor and News of the World editor jailed for his part in the phone hacking scandal, is hoping his fall from grace has better equipped him to manage his clients’ reputation with the launch of his new PR agency Coulson Chappell.
The great news for Coulson Chappell is, as they hunt for new clients, they already have a highly visible client case study. If a client wants to see how the company can re-build and manage a previously toxic reputation, they just need to look at how the man at the top of the agency is fairing.
This may help potential clients answer a very important question before putting their trust in Coulson: Could we afford to be connected to figure who was once so publically shamed?
There are some lesson in life that cannot be taught in school. This is were real experience kicks in. You could argue that in Coulson’s case, the destruction of his own reputation and the lessons learned from that experience, may actually help him protect others?