The CMA has launched a survey with PromoVeritas to help the industry test is knowledge of influencer marketing rules.
If you work in PR or marketing and are actively working with bloggers, vloggers, Instagrammers, podcasters and creators then you have responsibilities around gifting and collaborations. Likewise, if you’re working in content creation as an ‘influencer’, then you need to know the rules around working with brands and agencies to make sure you’re getting it right.
The survey only takes a few minutes to complete and let’s you know your score when you get to the end.
The CMA will use the results to continue educating the industry about what they need to do in order to raise standards and promote best practice.
It follows the pledge that celebrities and influencers made back in January to clean up their act on social media. This cohort included Ellie Goulding, Alexa Chung, Millie Mackintosh and Zoella.
Vuelio continues to support best practice in the industry both with its clients and the influencers we connect them to. By following the correct process you can ensure your work is seen as high quality, which, no matter what side of the influencer marketing relationship you’re on, benefits your audience and your brand.