As a communicator, it’s sometimes easy to get carried away with the latest trends, jargon and statistics. But more often than not, the challenges you face are best met by returning to the fundamentals of your craft – the elements of marketing.
For William Shakespeare, there were four elements. In the wake of his 450th birth anniversary, we decided to recognise his contributions not just as a master playwright, but also as a master of communications who had total command of his subject, his audience and his medium.
Taking inspiration from Shakespeare’s work, Cision has published a tipsheet that lists the four elements that can make your communications strategy pertinent yet timeless.
Highlights of the tipsheet include a clear content optimisation strategy so that you leave nothing to chance, choosing the right words to suit the right audience, understanding the core message of your brand and engaging with influencers to maximise digital outreach.
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