A key factor to the success of any story is how influential the person telling it is. Different journalists have different levels of influence and for PRs it is important that they choose the right contacts for maximum coverage.
In our latest webinar, Kester Ford, head of product and marketing Cision UK, discussed our unique influencer rating, which uses various metrics to determine the most influential individuals in our Media Database.
Kester also explored the importance of social media when planning a campaign and looked at how a custom social media newsroom can benefit a brand.
The 30-minute ‘Get Social with CisionPoint’ webinar is available online for those who missed it.