Using neuro connections to form unconscious and potentially unbreakable bonds between brands and consumers – sounds kind of sci-fi, perhaps. But don’t be worried – it’s perfectly natural. Why are we drawn to particular cans ...

For our latest webinar we spoke to the people behind the planning as we ready for the return of in-person events. Sharing the big challenges from the last year were Cheltenham Festival’s PR and communications ...

While the COVID-19 crisis presents challenges for agencies, business and organisations across all levels, their communications teams are under increasing pressure to prepare and plan for strong recoveries when the wider economy starts to improve. ...

The UK Bloggers Survey has revealed there’s more professional bloggers working full time, but they’re posting less frequently and generally not using press releases or publishing traditional PR pitches. Our next webinar will be looking ...

The PR and communications industry must change its approach if it wants to recruit people from Black, Asian and Minority Ethnic (BAME) backgrounds, says Kuldeep Mehmi, a graduate of the Taylor Bennett Foundation and director ...

People – and their welfare – should be at the heart of your thinking when reacting in a communications crisis says Amanda Coleman, the head of corporate communications at Greater Manchester Police. Ultimately, if you ...

Influencer relations is a vital skill for the modern PR professional. Influencers are often thought of as ‘new media’ – bloggers, vloggers and Instagrammers, but they can also be journalists, editors and broadcasters – anyone ...

Logan Paul’s controversial video, in which he showed a suicide victim and joked about the experience, catapulted vlogging into the public’s conscience and raised questions over moderation, censorship and quality control.  YouTube changed its rules, ...

Looking for a creative way to tell a story?  Whether you’re helping your team make sense of ongoing news, pitching a client, or reporting on a campaign or an event, curating content from a range of channels is ...

This morning, Vuelio hosted a webinar to discuss the results of the UK Bloggers Survey 2017. We were joined by top parenting blogger and trailblazer Jo Middleton, who writes the award-winning blog Slummy Single Mummy. ...

The biggest annual survey into the habits and behaviours of UK bloggers has been published, revealing the industry is professionalising, not all bloggers believe in disclosure and relationships with PRs vary wildly depending on the ...

Cision’s webinar ’10 Steps to Social Success’ that was held last week was indeed a social success with questions, comments and conversations spilling over from the webinar into Twitter and other social platforms. While we answered ...

The surviving members of Monthy Python are set to reunite for a stage show, with the official press conference being held later today. The group of septuagenarians have unsurprisingly caused quite a stir with the ...

I recently hosted a webinar about content marketing, amplification and Breaking Bad. The webinar is now available for free online. Covering traditional content marketing and the reasons why creating quality content is so important in ...

This morning I hosted a webinar on content marketing, the recording of which will be available later this week. During the webinar we received a number of questions, which I have done my best to ...

PR is a paradoxical profession. On one hand the industry earns its living by managing client reputation, and on the other, it is terribly lacking in defining its own identity among other marketing disciplines. This ...

The videos from the recent Cision Breakfast Club are now available online. Cision was joined by Tatler’s travel editor Francisca Kellett, Mademoiselle Robot blogger Laetitia Wajnapel and freelance journalist and PR Dina Behrman to discuss pitch ...

Video is increasingly becoming the medium of choice for web users, with Dynamics Media reporting that video consumption has grown 45% year on year. As PR is increasingly about creating and owning content, video creation ...

Cision’s most recent webinar looked at ways for PRs to build relationships with the media. Hosted by editorial coordinator Jake O’Neill, the webinar covered social media, pitch tips and journalists’ PR pet peeves. Data from ...

This morning’s live webinar will be available to download later this week. In the meantime, there were a few questions that we didn’t manage to squeeze in, the answers to which are below. Why do ...