From ethics to activism — are Generation Z really who you think they are?
Our next webinar ‘How to build authentic connections with Gen Z‘ explores the diversity of personas within the Gen Z audience and how brands and organisations can successfully communicate with the younger generation.
Leading the discussion and breaking the stereotypes will be Vuelio’s insights content lead Hollie Parry who will talk us through audience analysis and the results of our recent industry survey on engaging with Gen Z.
Which industries are successfully engaging with this demographic? What do they care about? And, in what ways have we misunderstood their values?
Date: 24 October 2023
Time: 11:00 – 11:30 BST
– Which media platforms and social media channels are most used by Gen Z
– What the most common misconceptions of the Gen Z audience are
– How having a tailored Gen Z strategy can help you access one of the most valuable audiences out there
Can’t join us live? Register here and we’ll send you the recording.
Want a primer on Gen Z before the webinar? Download our white paper ‘The PR guide to communicating with Gen Z’.