Disruptive technologies from ChatGPT to AI image generators are revolutionising the way we share information. While there are many benefits to this new technology, unethical use of AI is also on the rise and fuelling the spread of misinformation in online spaces.
A recent US global trends report found that our inability to agree on what the facts are poses the biggest threat to social trust over the next 20 years. From false content around vaccines to global politics, social media users in the UK are frequently faced with the threat of disinformation.
Our webinar ‘Why we need to take online misinformation and disinformation seriously’ with Polis founder and CEO Thomas Barton on 27 April 2023 from 11.00 – 11.30 BST will explore how the PR industry can mitigate the threat and impact of false information through an effective comms strategy. Thomas will also talk about his work educating on the threat of misinformation and disinformation in UK Government and in schools.
Sign up here to learn:
• How legislation such as the Online Safety Bill and the Digital Services Act provide an opportunity to protect your brand and spokespeople online
• The importance of understanding the use and effects of AI generator tools
• Which audiences are most vulnerable to the impact of misinformation
Can’t join us live? Register and we’ll send you the recording.
Find more information about Thomas Barton’s work with Polis and the extent of the misinformation problem in our previous interview covering the opportunities of the Online Safety Bill and the importance of education.
For pointers on the impact of misinformation in medical communications, download our Vuelio white paper ‘Medical Misinformation: How PRs can stop the spread’.