Influencer relations is a vital skill for the modern PR professional. Influencers are often thought of as ‘new media’ – bloggers, vloggers and Instagrammers, but they can also be journalists, editors and broadcasters – anyone we work with who influences their audience is an ‘influencer’.
What traditional influencers have, though, is an industry and organisation behind them and their work. With established practices, and rules and codes to follow, collaborations with traditional influencers are generally straightforward. The rise of bloggers has brought new methods of collaboration to the industry and with it, uncertainty over what rules should be followed.
How to Improve Your Influencer Relations was our recent webinar that aimed to make these rules simple. With guest presenters Anne-Marie Lacey, managing director of Filament PR and Debbie Sharratt, independent PR practitioner and blogger at My Boys Club, we looked at the different rules that exist for new ‘influencers’ (from the CAP Code to Google SEO), and how to easily follow them for both bloggers AND PRs.
The webinar recording is now online, check it out here, to find out:
- How to use the ASA guidelines, CAP code, Google rules and social media secrets
- What paid-for content really means and when you need to disclose
- How ethical relationships can boost your brand’s reputation and ROI
- What to do if your influencers break the rules