The views of the PR industry are to be represented in government as the Council of Europe (COE) has inducted the International Communications Consultancy Organisation (ICCO) as an official partner for its European policy work on digital information and disinformation.
The COE, responsible for upholding the rule of law, democracy and human rights across the continent, includes 47 member states, with 28 being members of the European Union. Quarterly meetings to support its efforts in upholding human rights in the digital space will be attended by representatives from ICCO alongside those from worldwide organisations including Google, Facebook and Microsoft.
‘This is a powerful endorsement of the strategic value of public relations and a testament to the growing respect businesses and Institutions hold for PR and communications,’ said ICCO deputy CEO Rob Morbin.
‘I’m proud that CCO will play a prominent role in shaping the Council’s policy on digital information. Our members are responsible for the way in which information is communicated with the public; whether via social media, through the press or directly from brand platforms. We are committed to implementing the necessary frameworks to ensure new technologies are used ethically.’
Read more on how PR will be helping to shape policy in the full press release about the ICCO and COE partnership here.