Nilufar Fowler, current managing director of Mindshare Thailand, has been appointed to lead Mindshare’s Unilever account on a global level. Pathamawan Sathaporn, the current head of business planning in Mindshare in Thailand, will replace Nilufar as managing director for the region.
Nilufar has been with Mindshare for seven years, six of which were spent with the Unilever account team. Prior to her role as MD of Mindshare Thailand, she led the team working on Unilever in Thailand. Before that she worked as the communications planning director on Mindshare’s global Unilever team in London.
In her new role as the global account lead, her focus will be on leveraging data-driven technologies to allow Unilever to reach the full potential of real-time marketing.
Nilufar said: ‘Whilst the new role leading the global Unilever business is an exciting opportunity for me, I am extremely sad to be leaving Bangkok. Mindshare Thailand is packed full of exceptional talent, producing industry leading work for our clients. I am delighted that I am able to hand over the leadership position to Pathamawan, who I have worked with extremely closely over the past four years. I have no doubt that she will lead the agency to even greater heights over the coming years.’
Ashutosh Srivastava, chairman Asia / CEO emerging markets group at Mindshare, commented on the new appointments saying: ‘Nilufar is an excellent person to lead the global Unilever team, which is now about 1,000 full time staff across 40 countries around the world.’
Pathamawan joined Mindshare in 2006 from Lowe Thailand, where she was VP, strategic planning. She has experience with a variety of brands ranging from consumer goods to luxury companies. Her main focus has been on harnessing data, building insights and creating strategies that are designed to build client’s business, and has made significant contribution to building Mindshare’s brand portfolio, which includes Unilever, Pepsi and Mazda.
In her new role, Pathamawan will focus on driving Mindshare’s philosophy of ‘original thinking driven by speed, provocation and teamwork’ to help clients grow their business and drive profitability.
The leadership transition in Thailand will take place in April 2014 and will continue with a two-month overlap period. Nilufar will begin her new role in London in June 2014.