The agency will manage a brief covering the PR and communications around the launch of the brand’s new product range, a keepsake suitcase and baby record book called ClevaMemories.
Work on the brief will include blogger outreach, traditional media and ambassador engagement. The campaign will be led by Sarah Wilson, director at Mason Williams with her team members based in London and Manchester.
According to Sarah: ‘ClevaMemories is an innovative addition to Clevamama’s fantastic product portfolio and we are delighted to be working with Suzanne and team to support the launch in the UK.’
Mason Williams has 25 years of PR experience in working with leading family and lifestyle brands across its portfolio including Tesco Mum of the Year, Schwarzkopf, ibis and Novotel.
Suzanne Browne, managing director of ClevaMama said: ‘We chose to launch this new idea and product with Mason Williams as they have a very strong family expertise and retail experience handling some of the biggest brands in the UK.’