PRCA has appointed Aura PR chief and #PRFest founder Laura Sutherland CMPRCA as its Scotland Group chairman.
Laura will work with national coordinator Wilma Littlejohn MPRCA and vice chair and ORE Catapult head of communications Lee Madigan on the committee.
‘Lee and I are really looking forward to working with Laura,’ said Wilma. ‘The new strategy in Scotland will be to expand upon how we engage with our members and other trade organisations to benefit the wider PR and communications profession.’
With work across the CIPR at a UK national level and her work with PRCA at Scottish national level, Laura will focus on the coordination of activity across various membership organisations across Scotland. To start: a survey to better understand the needs of Scottish members concerning professional development, ethics, leadership and strategy.
‘Let’s crack on with being more brave, committing to professional development and pushing the Scottish industry forward,’ said Laura of her ambitions for developing what the PRCA has already achieved in the area. ‘The opportunities are huge and we shouldn’t waste any time in achieving our full potential.’
PRCA director general Francis Ingham MPRCA added: ‘As everyone who has been to #PRFest over the years knows, Laura Sutherland is a one-woman PR dynamo! We’re delighted that she is our new Scotland chairman and looking forward to further strengthening our offering to Scottish members’.
Laura is a previous winner of the PRCA Dare Award for PR Consultant of the Year (for 2018 and 2019). More on her appointment, and the Scotland Group, can be found on the PRCA website.