7 Ways Social Media Has Changed PR

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Most PRS acknowledge that social media has changed public relations significantly. Indeed 60% of PRs use social media for more than one hour per day. But what impact has it had exactly and how do you best take advantage of these changes for your brand?

 

We’ve created a new guide. The 7 Ways Social Media Has Changed PR, to outline all you need to know.

Get the guide to discover:

• 7 ways social has made its mark on PR as we know it
• How PRs can identify and overcome the challenges of social PR
• Key comparisons of how journalists and PRs view and use social media

 

Download the guide now.

Listening – The Art Of Social Media Success

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Social media’s matured. How about your approach to it?

Our latest whitepaper tells you how social media listening can help your organisation achieve its goals.

You’ll learn:

  • Who in the organisation should be listening to social media, and how they should go about it
  • How to turn customer complaints into testimonials, influencers into advocates, and opportunities into revenues
  • When to lead, when to engage, and when to walk away from the conversation

With social media growth showing no sign of slowing, it’s more important than ever to understand how the right kind of listening can bring benefits right across your organisation.

Download the guide now.

The Press Release Clinic

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Need to revive that dying press release?

Book your appointment at The PressRelease Clinic and watch as The PR Coach, Debbie Leven, explores, examines and remedies two press releases in real time – and in under 15 minutes. The free assessment is followed by a Q&A session where webinar attendees can get a diagnosis on their press release approach and quiz The PR Coach on what it takes to get positive results.

Check in at the Clinic to discover:

  • A complete guide to writing an effective press release
  • A checklist on the key elements journalists look for in a story
  • Post-op orders that best support distribution across digital platforms