Relevance International has been named The World’s 50 Best Restaurants’ first retained global agency of record. This follows an initial engagement covering global strategy, media and influencer relations, and event support for the 2018 awards ceremony earlier this year.
Relevance will provide a global communications programme from its London and New York offices, covering a huge range of brand activity – including promoting The World’s 50 Best Restaurants’ #50BestTalks programme taking place in San Francisco on 12 September. It will also support the highly regarded awards ceremony, with the 2019 location due to be announced at a dedicated event in London in October 2018.
Alongside global press office activity, Relevance will also support the development of the brand’s status as a celebration of culinary excellence across a diverse, international audience.
Hélène Pietrini, director of The World’s 50 Best Restaurants, said: ‘During Relevance’s time working with us in our initial engagement, the firm achieved greater media exposure than ever received in the brand’s 16-year history.
‘From the beginning, we’ve found the Relevance team to be engaged, passionate, intelligent, dedicated, strategic and, above all, a pleasure to work with. For the next phase of our story, we’re looking to them to bring fresh and innovative ideas that translate into successful campaigns and build strong engagement with a wider audience. We see Relevance International as a natural extension of our team, primed to achieve these goals.’
The World’s 50 Best Restaurants is among the first major transatlantic hospitality projects that Relevance has worked on as an agency. Relevance International planned the media management of its 2018 event programme, overseeing more than 200 media attendees during The World’s 50 Best Restaurants awards week in Bilbao, Spain, with nearly 50,000 pieces of coverage achieved as a result of the overall campaign.
Suzanne Rosnowski, CEO and founder of Relevance International, said: ‘Our work with The World’s 50 Best Restaurants showcases our strength as an agency with a boutique offering and global sensibilities.’
Formerly known as Relevance New York before adding the London office, Relevance International’s team has over a century of PR experience representing the very best in real estate, luxury goods, hospitality, design and corporate clients. With both a dedicated social media strategist and crisis communications expert on staff, the firm offers a seamless boutique level of client service on a global scale.