It has been announced that Sherlock Holmes will return to our screens on 1 Jan 2014. Fittingly, for an episode titled ‘The Empty Hearse’, this news was announced with a vehicle on the streets of London. An empty hearse.
Described by Michael Price as, ‘Best air date announcement ever’, the hearse has been driving round popular Sherlock locations in London today, including St. Bart’s Hospital where the character ‘fell’ to his ‘death’.
Twitter is very excited about the stunt, led by @BBCOne which has changed its name to #SherlockLives. Thousands of people have been tweeting and RT images of the hearse today. One of the first tweets of the hearse came from Susan Kirk, who has 24 followers on Twitter. Her tweet has so far managed over 1,000 retweets:
— Susan Kirk (@kirk_skirk) November 29, 2013
People seem to enjoy the ingenuity of the marketing stunt as much as the stunt itself. Dom Oliver retweeted the picture calling it ‘the best marketing’; and Red Desk VA said it was, ‘Very clever marketing’.
And for some, the news is just a source of pure excitement:
— Benedict Cumberbatch (@Benedictpics) November 29, 2013
— Laura Crichton (@LauraCrichtonxx) November 29, 2013
— Robin Glover (@castle_owl_) November 29, 2013
The three episodes will air on 1 January, 5 January and 12 January, making one of the biggest shows on the BBC over in just under the space of a fortnight. With both Benedict Cumberbatch and Martin Freeman now international film stars, it’s unclear whether a fourth series will be possible.