Social media is often seen as the death of traditional media, as more people go online for their news. The ease with which competitive news sites can be created – coupled with low advertising rates – has stunted revenues and traditional media’s grip on the industry.
But for the PR industry, and often agency clients, it is traditional media that holds the appeal – a mention in an article in The Times is considered, by many, to be a greater achievement than a trend on Twitter.
On the other hand, new agencies are now popping up with a dedicated focus on social and digital media – promising results with huge numbers and Instafame.
Which is right? Traditional or social?
The answer, unsurprisingly, depends on your brand and what you want to achieve, but chances are, you should be focused on both.
Social boasts the audience numbers and one mention can make or break a business. But what social lacks, is respect. A timeline on Twitter can publish a tweet from the Pope alongside your cousin Dawn and Geoff from accounting, which for brands makes it less attractive.
In a printed newspaper or magazine, the content is hand curated, and the audience expects quality. Sure, the reader numbers may be low (or tiny in comparison) but the engagement levels are high and your mentions can again make or break a business.
So, if you’re still trying to work out if you should be monitoring social or traditional then the chances are it’s both. If you focus on one, you risk missing half the conversation about your brand and with that, opportunity to react, grow and evolve.
No business can afford that.
That’s why Vuelio is integrating our social monitoring and measurement alongside traditional (print, broadcast and online news). You’ll be able to see how you’re performing across every platform, all from one dashboard.
Vuelio integrated social media monitoring allows you to monitor the topics and influencers that your audience is engaging with by tracking their activity across social media platforms such as Facebook, Instagram, Twitter, YouTube and many more. This content will now appear next to your traditional monitoring and metrics, so your success is clear on all fronts.
We have also introduced pre-built reports to help you compare social media coverage to traditional media and understand the impact social has on your campaigns and brand.
Tired of curating stats and monitoring mentions? Don’t waste time researching reports, let Vuelio do all the hard work for you.