Media platform Unsplash has launched a digital marketing arm for companies looking to leverage branded images for online and distribution. Brands will now be able to curate and share their native content with 300 million monthly users on the Unsplash media platform.
Starting life as a Tumblr blog in 2013, Unsplash is now the largest image provider across the globe with free access to one million images for its community of users.
‘People want to connect with brands in a way that doesn’t feel fake or forced. We knew that we could offer brands a positive and authentic opportunity to engage with people at scale, in a way that doesn’t feel like any of the traditional ad products,’ said Unsplash co-founder/CEO Mikael Cho of the launch.
Although currently invite-only, the ability to publish branded images, align them with relevant search terms and syndicate them to creators across the world provides value for both brands and their PR agencies. Images spread across the Unsplash website will also be shared on over 1,400 popular online platforms with the potential for earned media and authentic influence.
Brands already working with the newly-launched digital marketing arm are Google, Harley Davidson and Square.
More information about the platform can be found at unsplash.com/brands.
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