A fresh 24-hour Tube strike that starts at 6:30pm this evening is the cause of much angst among the millions of commuters in London who have taken to social media to vent their anger and frustration on social media. But in marketing terms, the #TubeStrike serves as a brilliant example of how companies, big and small, have become adept at responding to situations real time to get maximum visibility for their brand on trending topics.
Below are some of the ways brands are using social media for a PR push that works to their advantage:
— Circuit (@CircuitHQ) August 4, 2015
— Foodism (@FoodismUK) August 5, 2015
— Musto Clothing (@MUSTOclothing) August 5, 2015
Featured Image: Courtesy of CGP Grey on Flickr