Cision and Vocus have officially combined under the Cision brand today and (we’re happy to report) the news has been welcomed by the global PR and communications industry.
In the press release our boss Peter Granat was quoted saying: ‘PR has expanded, and traditional PR is just one part of our job. Our roles now include digital, social and content – with a new emphasis on measurement and analytics.’ Adding: ‘this news — combined with our recent acquisition of Visible Technologies, a worldwide market leader in social media listening and analytics, insights and engagement — creates a comprehensive solution to track and analyse earned, owned and paid media.’
There is also optimism from industry analysts. ‘The PR industry is overdue for disruption, and new technology is only going to push it forward,’ said Brian Solis, principal analyst at Altimeter Group. ‘But technology is just the beginning. Companies that empower PR professionals through technology to innovate in how they create, communicate and invest in relationships are overdue and promising. I look forward to watching how the combination of Cision and Vocus influences the industry.’
Marc Munier, Cision’s MD who came on board at the beginning of this year, will head operations for the entire UK business.
Social media has been buzzing with the news of the merger. Following are some key reactions (including a Simpsons meme!) that sums up the overall sentiment behind the merger. If you have any questions please feel free to add them in the comment box below or click here for more information
BEST news ever — Say Hello to the Future of PR: Cision and Vocus Unite http://t.co/1ev3iC6XmB
— Devin Daniel (@devinndaniel) October 14, 2014
— Chris Porter (@porterwalford) October 14, 2014
— Jared Dailey (@JaredDaileyPR) October 14, 2014
— Bethany Swonson (@BSwonson) October 14, 2014
— Leslie Cohan (@cohangroup) October 14, 2014
— Todd Post (@ToddMichaelPost) October 14, 2014