Cision’s most recent webinar looked at ways for PRs to build relationships with the media. Hosted by editorial coordinator Jake O’Neill, the webinar covered social media, pitch tips and journalists’ PR pet peeves.
Data from Cision’s Social Journalism Study was highlighted to give insight into how journalists are using social media tools, such as Twitter and Facebook, in their work. This information is invaluable to PRs who need to know where and how they should be contacting media professionals.
Areas of research, including audience, topics, press days and lead times, were combined with pitching tips; should you follow up with a phone call? Why is exclusivity something to aim for? Is mobile important?
The webinar finished with journalists’ PR pet peeves (because it is always good to know what not to do) and questions from the audience. The full Q&A can be read on the Cision Blog.